Once you’ve found one that most closely mirrors your idea, you can edit the logo. Keep scrolling and the logos keep coming. In a split-second, Hatchful delivers a ton of potential options. You can choose websites, social media, even physical stores. This is great if you’re unsure about choosing the right image dimensions and resolutions (a pixelated graphic is all-round bad for business). After this, you’re asked where the logo will be used. You’ll start by defining your industry, a brand aesthetic, and entering the company name and strapline. Unlike Adobe, however, you’re given a lot more choice over styles and business space - and the interface is a lot more playful, too. It’s one of the best free logo designers for creating iconic designs in seconds in part because, like Adobe, it uses prompts to create templated logos. Hatchful is a free logo maker from Shopify - so it’s primarily built for those who just want to concentrate on running their ecommerce businesses. Read our full Adobe Express Logo Creator review

And, like Canva, a Creative Cloud Express subscription unlocks more stock assets, tools, and a branding toolkit. This works more or less identically to Canva, albeit with additional design tools.

Hit ‘Customize more’ and you’re whisked into the Adobe Express design app to edit your logo further. You’re free to tweak the design’s color and text and download the ready-made logo. It’s all very user-friendly, chiefly because Adobe’s logo creator does the hard work. After a second or two, the tool serves up a selection of AI-created logo designs. Pick a simple icon from the stock library, and you’re done. You’re then asked to select a style that suits you - it’s a limited choice, but covers the basics. When you first launch the browser-based tool, you’re prompted to give a few details: your industry, your business name, your slogan. And one of the best free logo makers out there - you don’t even need any design skill to work it. Like Canva, the platform offers a range of design tools, from the Adobe Express online video editor to a photo editor. Adobe Express has received some much-needed love from the creative apps firm - perhaps worried that Canva was parking tanks on its lawn.

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